We constantly talk about professions of the future, however what evolved to create a profession for - Influencers in social media? What is the effectiveness of influencers? Charisma as the promotion tool, and the ability to build and maintain strong relationships with their audience. In the era of haters and fake news, the role of an influencer for advertisers and observers/followers is extremely important. There is a very thin line between the opinion leader and the online advertising channel, therefore the Internet creators or opinion leaders often have to find their niche to be better than the competition. Despite the fact that this is the dream job of the many young people, is it worth making this a career?